기업의 사회적 책임활동이 기업이미지에 미치는 영향

Abstract

It is not new that today’s business organizations are expected to exhibit ethical and moral management and to carry out social responsibility as a good corporate citizen. Corporate social responsibility is now an essential management practice whereby corporation can strengthen its sustainable value creation processes by enhancing the trust assets underlying the relationships between the business and the stakeholders. Different from the past studies, in this study we postulated that the trust, reciprocity and perceived value toward corporation play an essential mediating role in the relationship between the corporate social responsibility activities(CSR) and the corporate image.