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헬스클럽 이용 실태와 고객만족도 조사

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Author(s)
조성수
Issued Date
2008
Keyword
헬스클럽 이용실태 고객만족도
Abstract
This research surveys people who are members of health clubs at five district(east district, west district, south district, north district, kwang-san district) in wide area in order to analyze the satisfaction difference of social census by measuring state of use and purpose of use and satisfaction of use and the main results are as follows.
1.how is the state of use in health club where customer use as character of social census?
The first, there are most people who takes information about the health club information through neighbor when they select a health club.
The second, there are most people who use health club under six month about using period of health club.
The third, there are most people who generally work out from four to five period at week about the using degree of health club.
The fourth, there are most people who generally work out from seventeenth to twenty-one hour about the using hour of health club.
The five, there are most people who generally work out from one to half and an hour about working time when they work health club.
The six, there are more people who enjoy aerobic exercise than anaerobic exercise about the type of exercise when they work out health club.
2.how is the purpose of use in health club where customer use as character of social census?
Every character shows practically difference there are most people who generally answer that they work out for physical strength.
3.Is satisfaction of use a practically difference where customer use as character of social census?
The first, result of operation and system's satisfaction about character of social census shows practically difference between each average in average income. Satisfaction of respondent who have forty billion at average income shows most high at 3,36 degree.
The second, result of satisfaction of environment about character of social census shows practically difference between each average in average income. Satisfaction of man's environment is high at 3.70 degree in sexual, and single is high at 3.69 degree in marriage or single
The third, result leader's satisfaction about character of social census doesn't shows practically difference at every character.
4.Is satisfaction of use a practically difference as state of use about health club?
The first, result of operation and system's satisfaction as state of use about health club shows practically difference between use of degree and exercising time. The satisfaction about use of degree which is 3.45 under three times and the satisfaction of exercising time which is 3.41 under the one hour is the most high.
The second, the result of environment satisfaction as state of use about health club shows practically difference between each average in use of degree and use of time. The satisfaction about use of degree which 3.76 under three times is the most high and the satisfaction of using time which is 3.76 from seventeen to twenty-one hour is the most high.
The third, the result of satisfaction as convenient facilities shows practically difference between each average in use of degree. The satisfaction about use of degree which is 3.36 under three times is the most high.
Alternative Title
The Rearch of Health Using Condition and Customer's Satisfaction
Alternative Author(s)
Cho, Sung Su
Affiliation
조선대학교 교육대학원 체육교육과
Department
교육대학원 체육교육
Advisor
이계행
Awarded Date
2008. 8
Table Of Contents
Ⅰ. 서론 = 1
A. 연구의필요성 = 1
B. 연구의목적 = 5
C. 연구문제 = 5
D. 연구의제한점 = 6
Ⅱ. 이론적배경 = 7
A. 헬스클럽의개념 = 7
B. 헬스클럽의역사 = 8
C. 스포츠시설분류및시설배치관리 = 9
D. 헬스클럽운영구성요인 = 13
E. 고객관리·고객만족이론및전략 = 17
F. 헬스클럽경영·관리 = 21
Ⅲ. 연구방법 = 24
A. 조사대상 = 25
B. 측정도구 = 25
D. 설문지의신뢰도와타당도 = 27
E. 자료처리 = 30
Ⅳ. 연구결과및고찰 = 31
A. 사회인구학적특성에따른이용실테 = 31
B. 사회인구학적특성에따른헬스클럽이용목적 = 44
C. 사회인구학적특성에따른운영·시스템만족도 = 47
D. 사회인구학적특성에따른환경만족도 = 49
E. 사회인구학적특성에따른편의시설만족도 = 51
F. 사회인구학적특성에따른지도자만족도 = 53
G. 헬스클럽이용실태에따른이용만족도 = 55
V. 결론및제언 = 63
A. 결론 = 63
B. 제언 = 65
참고문헌 = 66
부록 = 69
Degree
Master
Publisher
조선대학교 교육대학원
Citation
조성수. (2008). 헬스클럽 이용 실태와 고객만족도 조사
Type
Dissertation
URI
https://oak.chosun.ac.kr/handle/2020.oak/4908
http://chosun.dcollection.net/common/orgView/200000236712
Appears in Collections:
Education > Theses(Master)(교육대학원)
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