한국 중소기업의 대중국 투자현황과 진출 전략에 관한 연구

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This research paper aims to analyze the current state of South Korean small-to-medium-sized companies' investment in China and to seek strategies to make successful advance into China. This study attempts to devise the ways for South Korean small-medium businesses to enter the Chinese market, but the research was conducted with the more limited research scope.
In this research paper to seek strategies for South Korean small-medium businesses to make inroads into China based on previous South Korean studies, its analytic method is literature review. Thus, the opening of China's market and industrial structure as well as the characteristics of multinational corporations and South Korean companies in their advance into China were systematically summarized and organized, which provided the basis to find the strategies for South Korean small-medium businesses to make inroads into China's market.
Therefore, this research paper first examines the elements essential to establish the strategies to enable South Korean small-medium companies to successfully enter China in order to provide the useful data for companies to establish investment strategies. For this purpose, this paper analyzes the changes in investment environment in China, the characteristics of Chinese market, and the views of Asia's leading countries that have advanced or plan to advance into the Chinese market and devise more specific strategies for South Korean small companies to make inroads into China's market.
Most foreign investments in China were made by the countries in Asia and Pacific region and it was also found that a lot of capital was sent from Chinese descendents in other countries. Currently, primary investment countries are Hong Kong, Taiwan, Japan, the United States, and South Korea and they make up more than 80% of investment in China.
The actual state of Korean companies'direct investment in China has shown a steady increase. In terms of types of industry, the advance focusing on small-medium companies for the utilization of inexpensive production elements, the average amount of investment for each case is relatively small. Also, the high percentage of manufacturing industry that makes use of rich resources and a large number of laborers indicates that the investment has concentrated on the labor-intensive industry.
For Korean companies to successfullymake investment in China, this paper suggests the following investment strategies. First, the types of advance should be selected by thoroughly analyzing the investment environment in China, and specific strategies should be established with careful consideration of ownership strategy. Second, in relation to South Korea's investment in China, the reservation and cultivation of necessary manpower emerges as an important task n order to utilize the ability of professional management workforce. Also, it is important to promote the localization to enable companies to establish themselves in China. Third, through a consistent investment in technological development, Korean companies should be able to maintain its competitive power without losing its standing in competition with foreign companies residing in China.
Finally, this paper deals with the considerations in making foreign investment with its focus on China, but the improvements are needed in terms of South Korea's direct foreign investment and relevant policies, which should be further examined in future studies. While it is important to establish investment strategies and to improve competitive power of companies for successful direct investment in China, as mentioned above, it is also necessary to strengthen the cooperation among South Korean companies and to secure sufficient support from South Korean government.
Alternative Title
A Study on the Investment and the Entry Strategy of Korean Samll
조선대학교 대학원
교육대학원 일반사회교육
Awarded Date
2007. 2
Table Of Contents
목차 = I
제1장 서론 = 1
제1절 연구의 방법 및 구성 = 2
제2장 중국시장 개방 및 시장규모의 특성 = 5
제1절 중국시장 개방 = 5
1. 중국의 시장개방 = 5
2. WTO 가입과 중국경제 = 6
3. 중국 경제의 최근 동향 = 8
제2절 중국시장의 특성 = 12
1. 시장규모 = 12
2. 시장의 특성 = 13
제3장 아시아 주요국가 및 한국 중소기업의 대중국 투자 현황과 문제점 = 16
제1절 주요국의 대중국 투자 현황 = 16
1. 중국의 대외무역의존도 상승 = 16
2. 세계 제조업 공장으로의 부상 : 외국인 직접투자 급증 = 17
3. 대중국 외국인 직접투자 현황 = 18
제2절 외국인 직접투자의 특징 = 23
1. 지역별·업종별 특징 = 23
2. 국가별 특징 = 25
제3절 한국기업의 대중국 투자현황과 문제점 = 28
1. 한국 중소기업의 대중국 투자 현황과 특징 = 28
2. 한국 중소기업의 대중국 투자의 문제점 = 45
제4장 우리나라 중소기업의 대중국 진출 전략 = 52
제1절 중국진출전략 = 52
1. 현지화 전략의 추진 = 52
2. 접근 방식의 차별화 = 57
3. 내수 시장화 = 60
4. 현지 파트너쉽 구축 = 61
5. 계약서 작성 중시 = 62
6. 인수·합병 형태의 투자진출방안을 검토 = 64
제2절 중국진출을 위한 국내지원 전략 = 65
1. 중국에 대한 충분한 연구 = 65
2. 산업 클러스터 조직 및 글로벌경쟁우위 확보 = 66
3. 중소기업 종합지원체계 구축 = 68
제5장 결론 = 72
김형미. (2007). 한국 중소기업의 대중국 투자현황과 진출 전략에 관한 연구
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Education > Theses(Master)(교육대학원)
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