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아파트 분양광고에 나타난 계획요소의 변천에 관한 연구

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Author(s)
김유희
Issued Date
2006
Abstract
This study was to intend to grasp the changed aspect shown in the apartment advertising before and after the liberalization of housing sale price in lot, characteristics of residential culture, and planned elements of apartment recently.
This study was accomplished through the survey and analysis of apartment advertising in lot shown in Gwangju Ilbo, a local newspaper in Gwangju·Jeonnam from 1990 to 2003.
The results are as follows. Before the liberalization of housing sale price in lot, the reported frequency took 45%(208 cases) in the environment of residence complex〉36%(161 cases) in the interior of units and plan for main complex〉15%(66 cases) in the exterior spatial planning within the residence complex〉4%(17 cases) in the plan for residence complex in order. After the liberalization, this study has shown that it took 47%(189 cases) in the environment of residence complex〉37%(144 cases) in the interior of units and plan for main complex〉11%(42 cases) in exterior spatial planning within the residence complex〉4%(17 cases) in the plan for residence complex in order.
Before the liberalization, it took 46%(208 cases) in the location condition〉11%(48 cases) in the spatial planning 〉10%(45 cases) in the interior〉9%(39 cases) in the facilities〉8%(38 cases) in the residential facilities within the complex〉6%(29 cases) in the advanced residential facilities〉6%(28 cases) in the parks and green spaces〉4%(17 cases) in the status of arranging the main complex in order. After the liberalization, this study has shown that there were 49%(189 cases) in the location condition 〉13%(51 cases) in the spatial planning 〉11%(44 cases) in the interior 〉7%(28 cases) in the facilities〉6%(5 cases) in the parks and green spaces 〉6%(21 cases) in the advanced residential facilities 〉5%(19 cases) in the status of arranging the main complex 〉4%(17 cases) in the residential facilities in the complex in order.
Since the liberalization of housing sale price in lot, both constructors and consumers have paid attention to the effective use for the residential spaces. And, this researcher came to understand the developmental aspect in each age and consumers' preference for the residential spaces by the analysis of elements planned for the apartment. In addition, the frequency of advertising decreased, but this researcher came to see that the materials and facilities became advanced in each side of contents after the liberalization further.
Alternative Title
A Study on the Change of the Planning Characteristics Appeared on Apartment Advertisement
Alternative Author(s)
Kim, Yu Hee
Affiliation
조선대학교 교육대학원
Department
교육대학원 기술.가정교육
Advisor
조용준
Awarded Date
2006. 2
Table Of Contents
제 1 장. 서론 = 4
1.1 연구의 배경 = 4
1.2 연구의 목적 = 5
1.3 연구의 범위와 방법 = 6
제2장. 이론적 고찰 = 8
2.1 광고의 개념과 기능 = 8
2.2 아파트 분양과 분양광고 = 11
2.3 선행 연구의 고찰 = 14
제3장. 한국주택 시장의 변화 = 16
3.1시대적 상황에서 본 주택시장 변화 = 16
3.1.1 1980년대 이전 = 16
3.1.2 1980년대 이후 = 19
제4장. 아파트 분양광고에 나타는 계획요소분석 = 21
4.1 신문광고에 나타난 아파트 계획요소의 지표설정 = 21
4.2 전체적인 신문광고 분석 = 25
4.3 주거단지 환경 = 26
4.3.1 입지성 요소 = 27
4.4 주호 내부 및 주동 계획 = 34
4.4.1 공간계획 = 34
4.4.2 인테리어와 첨단주거시설 = 39
4.4.3 설비 = 43
4.5 단지 내·외부 공간계획 = 46
4.5.1 단지 내 부대 복리시설 = 46
4.5.2 공원 및 녹지 = 49
4.6 단지 계획 = 53
4.6.1 주동 배치 및 형상 = 53
제 5 장 결론 = 56
참고문헌 = 59
Degree
Master
Publisher
조선대학교 교육대학원
Citation
김유희. (2006). 아파트 분양광고에 나타난 계획요소의 변천에 관한 연구
Type
Dissertation
URI
https://oak.chosun.ac.kr/handle/2020.oak/4474
http://chosun.dcollection.net/common/orgView/200000233018
Appears in Collections:
Education > Theses(Master)(교육대학원)
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