무용 공연예술의 활성화 방안 연구 : 고등학생을 중심으로

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This study is on exploring activation methods of performance art and as a result of conducting questionnaire with girls' high school students in G metropolitan city, the following conclusions are obtained.
1. According to the types of seeing dance performance by girls' high school students, 83% of them saw performance, frequency of seeing it for late one year was once, their companion was friend of the same sex and they saw ballet performance most frequently. Standard of choice in seeing dance performance was ticket price, period of seeing was holiday or weekend and information of performance was collected from acquaintance.
2. Standard of choice in seeing dance performance was theme and motive of seeing performance was recommendation from others and reason to see it was just for pleasure.
3. Concerns on seeing dance performance showed statistically significant differences in direct participation type, the sub-factor of concerns, depending on demographical factors such as year, pocket money and frequency of seeing performance and there was no statistically significant difference in other factors, but subjects had high interests in all factors.
4. Satisfaction in seeing dance performance was higher in content of work according to grade and in price according to pocket money, but satisfaction by frequency of seeing performance showed no significant difference in all factors and all sub-factors of satisfaction showed low satisfaction.
5. Activation methods of seeing dance performance showed significant differences in product factor of dance performance by grade, in product and sale promotion factors of dance performance by pocket money and in product and price factors by frequency of seeing dance performance.
6. In correlation analysis of activation methods according to satisfaction in seeing dance performance, convenience facilities and staffs' kindness which are sub-factors of satisfaction had no significant correlation to activation factors of products, all sub-factors of satisfaction, price, convenience facilities, staffs' kindness, public relations and price factors had no significant correlations with activation of place and there was significant correlations between other satisfaction factors and activation methods.
Accordingly, girls' high school students' concerns on dance were higher, but their satisfaction after seeing performance was veery low. Therefore, for the activation of dance performance, it is considered that more efforts on selecting the theme of performance works and performers should be made and PR and event should be considered for sales promotion. In addition, if admission fee of dance performance is reduced for students and additional services such as discount are given, more students can see dance performance and dance performance can be also activated.
Alternative Title
A Study on the Activation of Performing Arts : With Focus on the High School Students
Alternative Author(s)
Jung, jung-eun
조선대학교 교육대학원
교육대학원 무용교육
Awarded Date
2006. 2
Table Of Contents
I. 서론 = 1
A. 연구의 필요성 = 1
B. 연구목적 = 7
C. 연구가설 = 7
D. 연구의 제한점 = 7
Ⅱ. 이론적 배경 = 8
A. 공연예술의 개념 = 8
B. 공연예술 마케팅의 개념 = 13
C. 문화산업 동향 분석 = 19
Ⅲ. 연구방법 = 29
A. 연구대상 = 29
B. 조사도구 = 30
C. 자료처리 = 30
D. 설문지의 요인분석 및 신뢰도 분석 = 30
Ⅳ. 연구결과 = 33
A. 여고생들의 무용 관람 형태 = 33
B. 여고생들의 무용공연에 대한 의견 = 39
C. 인구사회학적 요인에 따른 여고생들의 무용공연 관심도 = 42
D. 인구사회학적 요인에 따른 여고생들의 무용공연 만족도 = 44
E. 인구사회학적 요인에 따른 여고생들의 활성화 방안 = 47
F. 무용공연관람 만족과 활성화 방안 상관관계분석 = 49
G. 무용공연관람 만족과 활성화 방안 중다회귀분석 = 49
Ⅴ. 논의 = 51
Ⅵ. 결론 및 제언 = 56
참고문헌 = 59
조선대학교 교육대학원
정정은. (2006). 무용 공연예술의 활성화 방안 연구 : 고등학생을 중심으로
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Education > Theses(Master)(교육대학원)
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