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스포츠센터 회원들의 이용실태와 만족도에 관한 연구

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Author(s)
최기돈
Issued Date
2005
Abstract
This study is to examine trends of sports center users and further suggest its marketing strategies. Subjects of research are 300 male and female sports center users in Gwangju metropolitan city and they are selected by simple random sampling. Questionnaire with interview was conducted from March 16 to 26, 2005 and 254 responses except unfaithful answers were used as analysis data.
Results of research were analyzed with frequency analysis, x2-test (Chi-square test), T-test and variance analysis of actual conditions and satisfaction of sports center users according to subjects' demographical characteristics by means of SPSS 10.0 program.
1) Actual Conditions of Using Sports Center
It was found that sex showed significant difference in period of use, source of information and traffic means among variables related
to sports center use, age did in period of use, traffic means, purpose
of use, source of information, recommender, sports items, frequency and hours of use, health conditions before and after use and continuance or stopping of use, and education did in period of use, traffic means, purpose of use, source of information, recommender, companion, sports items, frequency and hours of use and health conditions before and after use.
It was found that job showed statistically significant difference in period, purpose and frequency of use and companion among variables related to sports center use, monthly income did in period of use and traffic means, companion, frequency and hours of use, hours of exercise per hour, health conditions before and after use and continuance and stopping of sports center use.
2) Satisfaction with Sports Center Use
It was known that education showed significant difference in facility among variables related to satisfaction with sports center and job did in coach among variables related to sports center satisfaction.
Finally, this study was significant in that it offers basic materials for sports marketing strategies related to behavioral characteristics of sports center use. It is expected that these research results seek various characteristics of sports consumers and their requirements and they are utilized as useful materials to perform in-depth researches.
Alternative Title
A Study on the Actual Condition and Satisfaction of Sports Center Users
Alternative Author(s)
Choi, Ki-Don
Affiliation
조선대학교 교육대학원
Department
교육대학원 체육교육
Advisor
김철주
Awarded Date
2005. 8
Table Of Contents
목차
표목차 = ⅳ
Abstract = ⅴ
Ⅰ. 서론 = 1
1. 연구의 필요성 = 1
2. 연구의 목적 = 4
3. 연구의 가설 = 4
4. 용어의 정의 = 5
5. 연구의 제한점 = 6
Ⅱ. 이론적 배경 = 7
1. 스포츠센터 = 7
2. 스포츠 마케팅 = 12
3. 스포츠 소비자 = 19
Ⅲ. 연구방법 = 25
1. 연구대상 및 자료수집 = 25
2. 측정도구 = 26
3. 설문지의 구성 = 26
4. 설문지의 신뢰도와 타당도 = 28
5. 자료처리 = 30
Ⅳ. 연구결과 = 31
1. 스포츠센터 이용실태 = 31
2. 스포츠센터 만족도 = 62
Ⅴ. 논의 = 72
1. 스포츠센터 이용실태 = 72
2. 스포츠센터 만족도 = 74
Ⅴ. 결론 및 제언 = 75
1. 결론 = 75
2. 제언 = 77
참고문헌 = 78
설문지 = 81
Degree
Master
Publisher
조선대학교 교육대학원
Citation
최기돈. (2005). 스포츠센터 회원들의 이용실태와 만족도에 관한 연구
Type
Dissertation
URI
https://oak.chosun.ac.kr/handle/2020.oak/4392
http://chosun.dcollection.net/common/orgView/200000234622
Appears in Collections:
Education > Theses(Master)(교육대학원)
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