CHOSUN

기업창업후 성장과정에서의 회생전략

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Author(s)
김성화
Issued Date
2016
Keyword
turnaround strategy
Abstract
An Empirical Study on Turnaround Strategies through
Business Growth Process of the Startup

Kim, Sung-Hwa
Advisor: Prof. Choi, Hyo-Sang, Ph. D.
Department of Convergence Technology Startup,
Graduate School of Industry Technology Convergence, Chosun University



The purpose of this dissertation is how to convert a loss-making company into a profit-making company by implementing turnaround strategy. According to an OECD report in 2013, only a few startups in Korea survived while passing through the valley of death in research and invention stage and then crossing the chasm in the marketing stage such as technology obsolescence and hostile M&A. Most startups face the ups and downs in their business which is called as ' business life cycle.' Turnaround strategy is to turn the company from a negative point - caused by the valley of death or the chasm - to a positive one, and to reverse the position from loss to profit, from declining sales to increasing sales, from weakness to strength, and from an instability to stability. It is a process that involves conducting diagnostic analyses, preparing action plans, taking action, and evaluating plans. To prove the usefulness of turnaround strategy for business failures, a case study of LS Cable Co.,Ltd. was conducted. The main results of the study were as follows: Firstly, all the startups did not succeed without technology oriented management. Secondly, after achieving their core competency, startups showed a tendency to diversify their products and businesses. However, its success depends heavily on how to diversify: whether it was deployed horizontally or vertically. Thirdly, closing down of a loss-making unit should be evaluated considering the cash flow and the retrenchment of fixed cost. Forthly, companies which own various business units needed to be evaluated by the advanced financial indicators such as ROIC. Finally, it was highly recommendable to adopt the combination of two or more categories of turnaround strategies when passing through the valley of death. To sum up, the key success factors of a startup were the entrepreneurship of the founder and management skills. The entrepreneur needed to seek sustainable competitive advantage through the external adaptation and the internal integration.

Key words : Startup, entrepreneurship, valley of death, chasm, turnaround strategy
Alternative Title
An Empirical Study on Turnaround Strategies through Business Growth Process of the Startup
Alternative Author(s)
Kim, Sung-Hwa
Affiliation
조선대학교 산업기술융합대학원
Department
산업기술융합대학원 융복합기술창업학과
Advisor
최효상
Awarded Date
2016. 2
Table Of Contents
ABSTRACT··············································································iv
제 1장 서 론···············································································1
제 1절 연구의 배경····································································1
제 2절 연구의 목적····································································2

제 2장 이론적 고찰·····································································3
제 1절 기업의 생존율··································································3
제 2절 죽음의 계곡과 캐슴··························································4
제 3절 회생전략의 정의······························································7
제 4절 회생전략의 연구분야························································9
1. 회생의 내용 연구·································································9
2. 회생의 과정 연구································································10
3. 기업회생은 구조조정의 극단적 형태·······································11
제 5절 회생전략 적용을 위한 카테고리(categories)······················12
1. 보일과 데사이의 카테고리····················································12
2. 쉔델과 햄브릭의 카테고리···················································13

제 3장 연구의 방법····································································15

제 4장 결과 및 고찰··································································16
제 1절 LS전선 기술의 변화···························································16
1. 회사연혁 및 사업특성································································16
가. 회사의 연혁 및 성장 과정······················································16
나. 전선 사업특성·····································································17
2. LS전선 기술의 변화·······························································18
가. 전선이란···········································································18
나. Startup시절의 기술개발······················································19
다. 금성전선/LS전선 시절의 기술 개발··········································19
라. LS전선 시절의 기술개발·······················································20
마. 기술변화의 의미··································································21
(1) 시대적 요구·····································································21
(2) 경영전력상의 요구·····························································21
제2절 SBU차원의 권선사업 회생전략················································22
1. 문제의 제기···········································································22
2. SBU차원의 권선사업 회생전략····················································24
3. 환경 분석··············································································25
가. 외부환경 분석····································································25
(1) 일반환경 분석································································25
(2) 과업환경분석·································································26
(3) 외부환경의 사업 영향························································33
나. 내부여건 분석··································································· 33
(1) 가동률 현황···································································34
(2) 매출 손익구조······························································· 34
(3) BEP분석··· ··································································36
(4) 조직 분석···································································· 37
(5) 조직문화······································································39
(6) 기술분석······································································41
(7) 전략위도 평가도···························································· 42
(8) 사업능력 평가표······························································43
(9) 내부여건의 사업 영향························································45
4. 회생전략의 수립과 실행····························································46
가. 전략대안의 도출 및 선택·······················································46
(1) SWOT 분석··································································46
(2) 사업 성공인자 (KFS) 분석···············································47
(3) PPM 분석····································································48
(4) 표적시장선정과 시장 포지쇼닝·············································50
(5) 전략대안 선택································································50
나. 세부 추진 계획···································································54
(1) 매출 및 이익 목표 ·························································54
(2) 전략 전개 방향······························································54
(3) 단계별 세부실행계획·······················································55
(4) 마케팅 MIX 전략 ·························································56
(5) 원가우위 전략·······························································60
(6) 조직 및 인력 운영계획····················································61
다. 실행 결과··········································································61
(1) 전략의 적합성(Strategy Fit)···············································61
(2) 실행결과······································································62
제3절 Corporate차원의 회생전략·····················································63
1. 문제의 제기···········································································63
2. 환경 분석··············································································63
3. 재무구조 회생전략···································································66
가. LS전선의 물적 분할·····························································66
나. LS전선의 인적 분할·····························································67
다. 재무구조 개선을 통해 수익성에 미치는 영향·······························69
(1) 차임금 구조··································································69
(2) 재무 안전성··································································69
제4절 시사점···············································································71
1. 시사점··················································································71
2. 중소기업에의 적용··································································72

제 5장 결론·················································································75

【참고문헌】················································································78
Degree
Master
Publisher
조선대학교 산업기술융합대학원
Citation
김성화. (2016). 기업창업후 성장과정에서의 회생전략
Type
Dissertation
URI
https://oak.chosun.ac.kr/handle/2020.oak/1939
http://chosun.dcollection.net/common/orgView/200000265275
Appears in Collections:
Engineering > Theses(Master)(산업기술창업대학원)
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