CHOSUN

소규모 미용업 경영자의 심리적, 관리적 특성과 경영관리능력이 경영성과에 미치는 영향

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Author(s)
김기철
Issued Date
2016
Keyword
미용업 소규모 헤어샵 경영성과 심리적특성 관리적특성 뷰티
Abstract
ABSTRACT

How the psychological and administrative character of the small-scale and hairdressing business manager and his/her business management influences on the business performance.


By Kim. Ki - Chul
Advisor : Prof. Han, Sun - Ju
Beauty Design
Graduate School of Design
Chosun University


In order to improve the performance of a small hairdressing business, the manager's management philosophy and capabilities, and external conditions such as the size and geographical conditions of the shop will affect the capability properties, such as psychological traits, and finally affect the business performance. Therefore, this paper focuses on analyzing the effect of the manager's demographic sociological characteristics, psychological traits, management properties, and management capabilities on the business performance, as follows:

-ⅵ-
First, investigating the differential effect of the small hairdressing business manager's background characteristics, business characteristics, and locational characteristics on each individual demographic sociological factors, such as psychological traits, management characteristics, and management capabilities.
Second, investigating the small hairdressing business manager's demographic sociological traits, in other words, the manager's background characteristics, business characteristics, and locational characteristics, on the financial and non-financial business performances.
Third, ascertaining the degree of the effect of the small hairdressing business manager's psychological traits, management characteristics, and management capabilities, on the financial and non-financial performances.
According to the results of the positive analysis, there was a significant effect of most of the demographic sociological characteristics, except for the level of education, on the psychological traits, management characteristics, and business performances. More importantly, male managers have shown a higher average value than the female managers, also the results have shown the highest average values when the number of employees is three, which implies that the average decreases when the number of employees is higher than the management capabilities of the manager. Also, locational results have shown that when the shop is located in a shopping mall, the value became higher than is located in a residential area or in a university town. Also, such background characteristics have drawn similar results to both financial and non-financial performances.

-ⅶ-
Finally, the effects of psychological traits, management characteristics, and management capabilities on the performance have shown some interesting results. There are several factors that positively affect the business performance. Such factors include psychological traits, such as 'achievement needs', 'risk-taking tendency', and 'self-command', management characteristics, such as 'business vision', and 'leadership', and management capabilities including 'marketing', 'fund management', and 'business strategy'.
The above results will contribute to expand the research fields, suggesting the factors affecting the business performance, based on the psychological traits and management capabilities of the small hairdressing business managers. Also, it will contribute to draw the plans to improve the hairdressing business performance on a practical viewpoint. It will suggest practical implications to both the current and prospective hairdressing managers, as well as the educational institutions and policy hands-on workers. It can be used to evaluate the efficacy of the managers by enhancing the their capabilities and competitiveness.
Alternative Title
How the psychological and administrative character of the small-scale and hairdressing business manager and his/her business management influences on the business
Alternative Author(s)
Kim, Ki Chul
Affiliation
조선대학교 디자인대학원
Department
디자인대학원 뷰티디자인학전공
Advisor
한선주
Awarded Date
2016. 2
Table Of Contents
목 차

ABSTRACT

제1장 서론 1
제1절 연구배경 및 연구목적 1
1. 연구배경 1
2. 연구목적 4
제2절 연구방법 및 구성 4
1. 연구방법 4
2. 연구구성 5

제2장 이론적 배경 7
제1절 미용서비스업
1. 미용서비스업 규모 및 변화 8
2. 미용서비스업의 현황 14
제2절 경영자특성 및 경영성과에 관한 선행연구 15
1. 심리적 특성 16
2. 관리적 특성 17
3. 경영관리 능력 18
4. 경영성과 18



-ⅰ-

제3장 연구의 설계 20
제1절 연구모형 및 가설의 설정 20
1. 연구모형 20
2. 가설의 설정 21
제2절 조사개요 및 변수의 조작 23
1. 조사개요 23
2. 변수의 조작적정의 23
3. 자료의 처리 27

제4장 연구결과 28
제1절 조사대상자의 인구통계학적 특성 28
제2절 조측정도구의 신뢰성 및 타당성 검증 30
1. 심리적 특성에 대한 신뢰성 및 타당성 검증 31
2. 관리적 특성에 대한 신뢰성 및 타당성 검증 32
3. 경영관리 능력에 대한 신뢰성 및 타당성 검증 33
4. 사업성과에 대한 신뢰성 및 타당성 검증 35
제3절 가설 검증 37
1. 경영자의 배경적 특성에 따른 심리적 특성, 관리적 특성, 경영관리 능력에 미치는 영향 37
2. 인구사회학적 특성에 따른 서업성과에 대한 차이 검증 44
3. 심리적 특성이 사업성과에 미치는 영향 47
4. 관리적 특성이 사업성과에 미치는 영향 48
5. 경영관리 능력이 사업성과에 미치는 영향 49
6. 분석결과 50

-ⅱ-



제5장 결론 54
제1절 연구결과 요약 54
제2절 연구 시사점과 한계점 55
□ 참고문헌 58

□ 부록(설문지) 62
Degree
Master
Publisher
조선대학교 디자인대학원
Citation
김기철. (2016). 소규모 미용업 경영자의 심리적, 관리적 특성과 경영관리능력이 경영성과에 미치는 영향
Type
Dissertation
URI
https://oak.chosun.ac.kr/handle/2020.oak/1824
http://chosun.dcollection.net/common/orgView/200000265374
Appears in Collections:
Art, Design & Physical Education > Theses(Master)(디자인대학원)
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