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소득수준과 자아해석 유형이 기부행위에 미치는 영향

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Author(s)
이용운
Issued Date
2011
Abstract
In this study I examined the effect of income level and self-construal on the donation activities. Especially, I investigated that types of self-construal played an essential moderating role in the relationship between income level and donation activities.
According to the results, as income level was increased, consumers' donation amount tended to be increased, but the donation amounts were decreased when the income level was very low. Also, the result of the two-way interaction showed that consumers with interdependent self-construal were more donated than consumer with independent self-construal in the case of high income level or middle income level. But, when income level was low, there was no difference of the types of self-construal in the donation amount.

Key words: income level, self-construal, donation amount.
Alternative Title
The Effects of Income Level and Self-Construal on the Donation
Alternative Author(s)
Lee, Yong-un
Affiliation
조선대학교 경영대학원
Department
경영대학원 경영학석사학위과정
Advisor
박종철
Awarded Date
2012. 2
Table Of Contents
목 차
ABSTRACT
제1장 서 론 1
제1절 문제제기 1
제2절 연구의 목적 4
제3절 연구의 구성 5
제2장 문헌고찰 6
제1절 기부개념 6
제2절 기부관련 연구 7
제3절 자아해석 12
제4절 소득수준과 자아해석의 상호작용 효과 17
제3장 실험 19
제1절 연구목적 19
제2절 실험설계 및 응답자 특성 19
제3절 실험절차 및 변수조작 20
제4절 변수측정 21
제5절 분석결과 22
제4장 결 론 25
제1절 연구결과 요약 및 의의 25
제2절 연구의 한계점 및 향후연구 27
참고문헌 28
실험 자극물(평가지) 35
Degree
Master
Publisher
조선대학교
Citation
이용운. (2011). 소득수준과 자아해석 유형이 기부행위에 미치는 영향
Type
Dissertation
URI
https://oak.chosun.ac.kr/handle/2020.oak/1603
http://chosun.dcollection.net/common/orgView/200000256781
Appears in Collections:
Business > Theses(Master)(경영대학원)
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