CHOSUN

기업의 사회공헌활동이 가격인상에 미치는 효과

Metadata Downloads
Author(s)
오수정
Issued Date
2011
Abstract
The Effects of Corporate Philanthropic Activities
on the Price Increase

By Oh, Su-jeong
Advisor : Prof. Park Jong-Chul Ph.D.
Department of Business Administration,
Chosun University

Abstracts

This study investigated the effect of the moderating role of corporate philanthropic level between the price increase and purchase intension. According to the result, for the larger markup, participants showed less favorable responses, whereas for the smaller markup, they made more favorable responses. But, when philanthropy level is high, the negative impact of the magnitude on a price increase is weakened. The results suggest that the philanthropy level can be influenced on the purchase intension in response to the price increase.
The author suggests that we consider importance of philanthropy level in order to have complete understanding about the effects of the price increase. Finally, the author discusses the theoretical and practical implications of the findings, and limitations as well as future research directions.

Key words: price increases, corporate philanthropy, purchase intension.
Alternative Title
The Effects of Corporate Philanthropic Activities on the Price Increase
Alternative Author(s)
Oh, Su-jeong
Affiliation
조선대학교
Department
경영대학원 경영학과
Advisor
박종철
Awarded Date
2012. 2
Table Of Contents
ABSTRACT


제1장 서 론1

제1절 문제제기1
제2절 연구의 목적3
제3절 연구의 구성4

제2장 문헌고찰5

제1절 공정성 지각5
제2절 가격인상과 공정성 지각6
제3절 기업의 사회공헌활동 노력의 효과10

제3장 실험 112

제1절 연구목적12
제2절 실험절차 및 변수조작13
제3절 변수측정14
제4절 분석결과15



제4장 실험 218

제1절 연구목적18
제2절 실험절차 및 변수조작19
제3절 변수측정20
제4절 분석결과21

제5장 결 론24

제1절 연구결과 요약 및 의의24
제2절 연구의 한계점 및 향후연구26

참고문헌28

자극물 및 평가지 33

자극물 및 평가지 37
Degree
Master
Publisher
조선대학교
Citation
오수정. (2011). 기업의 사회공헌활동이 가격인상에 미치는 효과
Type
Dissertation
URI
https://oak.chosun.ac.kr/handle/2020.oak/1599
http://chosun.dcollection.net/common/orgView/200000256655
Appears in Collections:
Business > Theses(Master)(경영대학원)
Authorize & License
  • AuthorizeOpen
Files in This Item:

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.