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우리밀 유통구조 개선에 관한 연구

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Author(s)
신현태
Issued Date
2006
Abstract
The purpose of this study is trying to find out what the problems are during the distribution process from production to consumption of Korean wheat and contribute to activation of Korean wheat revival movement after being made a alternative plan. This study also means to urge the Government to make constructive efforts and policy endorsements for our peoples lifeline, food whose self-supporting rate is ultimately declining to around 25%, through improving distribution structure of Korean wheat which can be consumed as a second and healthy food and inspiring consumers with confidence on Korean wheat.
Although the interest and consumption for the Korean wheat which is intimate-environmental farm produce have been increased because of being abreast of well-being era, the marketing and distribution structure of the Korean wheat are relatively still fragile in reality. The purpose of the study is to find out alternative plan against the increased import opening barrier, to provide basic data for the rural revival, and to find out a solution to how to coexist with rural and urban community as well, after being understood where the present situation of Korean wheat is, being induced healthy food production and its consumption, being examined on the inconsistency of the distribution structure occurring in the process of production and consumption, and being researched and compensated for marketing techniques of Korean wheat
The chapter 1 in this study deals with the necessity, purpose, method, and constitution of the study. The chapter 2 deals with concept readjustment, character for the Korean wheat and, in general, the present situation of the  Korean wheat revival movement  so far. The chapter 3 takes care of problems on production, grain storage, processing, sale, and so on as well as distribution organization and system of Korean wheat. Moreover, this study is try to find out the way to minimize unnecessary energy consumption and finance waste occurring in the distribution process after being considered and readjusted an alternative plan.
Alternative Title
A Study on the Improvement in the Marketing Channel Structure of Korean Wheat
Alternative Author(s)
Sin, Hyun-Tae
Affiliation
조선대학교 경영대학원
Department
경영대학원 경영학과
Advisor
황인창
Awarded Date
2006. 8
Table Of Contents
ABSTRACT
Ⅰ. 서론 = 1
1. 연구의 필요성 = 1
2. 연구의 목적 = 2
3. 연구방법 및 구성 = 2
Ⅱ. 우리밀의 개념적 고찰과 유통현황 = 4
1. 우리밀의 개념과 특성 = 4
1) 우리밀의 개념 = 4
2) 우리밀의 특성 = 6
3) 우리밀의 현황 = 12
2. 우리밀 살리기 운동의 취지 및 걸어온 길 = 17
1) 우리밀 살리기 운동 취지 및 배경 = 17
2) 우리밀 살리기 운동의 역사 = 19
3) 우리밀 살리기 운동의 성과와 한계 = 22
4) 우리밀의 공익적 효과와 전망 = 24
3. 농산물 유통의 역할과 체계 = 28
1) 농업 발전과 농산물 유통의 역할 = 28
2) 농업발전단계별 농산물 유통체계 = 29
3) 농산물 유통환경변화와 함축성 = 30
Ⅲ. 우리밀 유통상의 문제와 과제 = 36
1. 우리밀의 유통과 이에 따른 문제점. = 36
1) 우리밀의 생산실태와 문제 = 36
2) 우리밀의 수매, 보관상의 문제 = 38
3) 우리밀의 가공상의 문제 = 39
4) 우리밀의 유통상의 문제 = 41
5) 우리밀의 소비상의 문제 = 44
2. 우리밀의 유통구조의 문제점 및 대응 방안 = 49
1) 우리밀 유통의 발전방향 = 49
(1) 자본력 확보 = 49
(2) 새로운 마케팅 기법의 도입 = 49
(3) 소비자의 의식 및 욕구 변화에 대한 대처 = 50
(4) 우리밀의 그린화 전략과 기업의 위상확립 = 51
(5) 정부의 우리밀 정책에 대한 대처와 식량자급율 제고 촉구 = 52
2) 우리밀 안정적 생산을 방안과 정책제언 = 52
(1) 우리밀의 안정적 생산을 위한 방안 = 52
(2) 우리밀의 확대 재배를 위한 정책제언 = 53
Ⅳ. 결론 = 56
참고문헌 = 58
Degree
Master
Publisher
조선대학교 경영대학원
Citation
신현태. (2006). 우리밀 유통구조 개선에 관한 연구
Type
Dissertation
URI
https://oak.chosun.ac.kr/handle/2020.oak/1466
http://chosun.dcollection.net/common/orgView/200000233050
Appears in Collections:
Business > Theses(Master)(경영대학원)
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