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사이버쇼핑몰의 성공전략에 관한 연구

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Author(s)
이종호
Issued Date
2006
Abstract
Cyber shopping mall is making a large scale economy in the cyber markets as an improved strategy for the consumers desire which is subdivided into many ways. Recently, spreading of cyber shopping malls can be called as a renovation in many ways because of their combination with Internet, globalizattion of markets and supply, a small production of many items, 24 hour sales, increase of welfare and decrease of the cost of trade and distribution of customers by direct connection, decrease of shop management cost, reduction of stock, analyzation of the purchasers purchasing patterns, public relations and simultaneous sales of products, etc.
With this view, this study aims at presenting the successful strategies of cyber shopping management by approaching to the shopping malls in theoretical side and with this, analyzing the current situation of the cyber shopping mall markets, international norms, prospects and problems of the cyber shopping malls.
In the future, it is expected that the users of the cyder shopping malls will be extremely increased and the cyber transactions through Internet will be activated. And further, strategical studies for the cyber shopping malls should be throughly made and many materials about the shopping malls should also be published.
Alternative Title
A study on the Strategy for success of Cyber Shopping Mall
Alternative Author(s)
Lee, Jong-Ho
Affiliation
조선대학교 경영대학원
Department
경영대학원 국제통상학과
Advisor
윤주한
Awarded Date
2006. 8
Table Of Contents
표목차 = ⅲ
그림목차 = ⅳ
ABSTRACT = ⅴ
Ⅰ. 서론 = 1
1-1. 연구의 목적 = 1
1-2. 연구방법 및 범위 = 2
Ⅱ. 사이버쇼핑몰의 현황 = 3
2-1. 사이버쇼핑몰의 개념 = 3
2-2. 업종 및 판매상품 = 7
2-3. 현황(매출액기준) = 9
2-4. 매출증가요인 = 12
2-5. 매출감소요인 = 14
2-6. 세부지표별 BSI = 15
2-7. 경영애로요인 = 17
2-8. 2005년도 전반기 BSI = 18
2-9. 2005년 전반기 추진 경영전략 = 20
2-10. 타 산업의 BSI 변동 추이 = 20
Ⅲ. 사이버쇼핑몰 시장과 국제규범 제정전망 = 23
3-1. 사이버쇼핑몰 시장의 발전과 전망 = 23
3-2. 현황 분석을 토대로 한 향후 전망 = 29
3-3. 국제규범의 제정전망 = 33
3-4. 통상규범 = 39
3-5. 정책적 시사점 = 41
Ⅳ. 사이버쇼핑몰의 문제점, 발전방안, 성공전략 = 45
4-1. 문제점 = 45
4-2. 발전방안 = 48
4-3. 성공전략 = 50
Ⅴ. 結論 = 61
參考文獻 = 63
Degree
Master
Publisher
조선대학교 경영대학원
Citation
이종호. (2006). 사이버쇼핑몰의 성공전략에 관한 연구
Type
Dissertation
URI
https://oak.chosun.ac.kr/handle/2020.oak/1464
http://chosun.dcollection.net/common/orgView/200000232945
Appears in Collections:
Business > Theses(Master)(경영대학원)
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